Marketing is about making your footprint.
We’re no longer in the era where brands and companies can release whatever they want. The consumer are now in control of where, how and why they spend their money. Companies need to be consumer conscious and connect with their customers on a personal level.
Storytelling is marketing’s most powerful tool.
Not only is story telling the best way to differentiate ourselves from other brands, it also aligns our thinking with our consumers. There are several ways to approach story-telling but the three main approaches is to show how life could be improved, how life could be worse and how you could change/establish your identity.
Marketing & Design go hand-in-hand.
Both considers the end-user to be the most crucial aspect of the journey. While great marketing keeps consumers informed with the most crucial information, great design delivers this information in the most effective way possible.
About Me
Passionate about all things marketing and design, I’m a marketing executive that is more than enthusiastic about helping others understand how to better achieve effective storytelling. I am proficient in Photoshop, Illustrator, InDesign, Premiere Pro and Figma. Currently, I am working on my design skills to further expand and refine the tools under my belt. Let’s connect!
Thoughts & Opinions
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Samantha Zeng 